Kamis, 26 September 2013

[I139.Ebook] Download Crafting & Executing Strategy: The Quest for Competitive Advantage - Concepts and Cases, 18th Edition, by Arthur Thompson, Margaret Petera

Download Crafting & Executing Strategy: The Quest for Competitive Advantage - Concepts and Cases, 18th Edition, by Arthur Thompson, Margaret Petera

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Crafting & Executing Strategy: The Quest for Competitive Advantage - Concepts and Cases, 18th Edition, by Arthur Thompson, Margaret Petera

Crafting & Executing Strategy: The Quest for Competitive Advantage - Concepts and Cases, 18th Edition, by Arthur Thompson, Margaret Petera



Crafting & Executing Strategy: The Quest for Competitive Advantage - Concepts and Cases, 18th Edition, by Arthur Thompson, Margaret Petera

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Crafting & Executing Strategy: The Quest for Competitive Advantage - Concepts and Cases, 18th Edition, by Arthur Thompson, Margaret Petera

Overview: The 18th edition of Crafting and Executing Strategy represents one of our most important and thoroughgoing revisions ever. The newest member of the author team, Margie Peteraf, led a thorough re-examination of every paragraph on every page of the 17th edition chapters. The overriding objectives were to inject new perspectives and the best academic thinking, strengthen linkages to the latest research findings, modify the coverage and exposition as needed to ensure squarely on-target content, and give every chapter a major facelift. While this 18th edition retains the same 12-chapter structure of the prior edition, every chapter has been totally refreshed. And the chapter content continues to be solidly mainstream and balanced, mirroring both the best academic thinking and the pragmatism of real-world strategic management.

Known for its cases and teaching notes, this edition provides an unparalleled case line up of 28 cases. (1) 25 of the 28 cases are brand new or extensively updated for this edition, (2) The selection of cases is diverse, timely, and thoughtfully-crafted and complements the text presentation pushing students to apply the concepts and analytical tools they have read about. (3) Many cases involve high-profile companies. (4) And there's a comprehensive package of support materials that are a breeze to use, highly effective, and flexible enough to fit most any course design.

Thompson 18e, your best case scenario!

  • Sales Rank: #147661 in Books
  • Published on: 2011-01-27
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.10" h x 1.50" w x 7.60" l, 3.96 pounds
  • Binding: Hardcover
  • 944 pages

About the Author
John E. Gamble is currently Associate Dean and Professor of Management in the Mitchell College of Business at the University of South Alabama. His teaching specialty at USA is strategic management and he also conducts a course in strategic management in Germany, which is sponsored by the University of Applied Sciences in Worms. Dr. Gamble's research interests center on strategic issues in entrepreneurial, health care, and manufacturing settings. His work has been published in various scholarly journals and he is the author or co-author of more than 50 case studies published in an assortment of strategic management and strategic marketing texts. He has done consulting on industry and market analysis for clients in a diverse mix of industries. Professor Gamble received his Ph.D. in management from the University of Alabama in 1995. Dr. Gamble also has a Bachelor of Science degree and a Master of Arts degree from the University of Alabama.

�A.J. (Lonnie) Strickland received a BS in Math and Physics from the University of Georgia, an MS in Industrial Management from Georgia Institute of Technology, and a PhD from Georgia State university. He currently holds the rank of Professor of Strategic Management in the Graduate School of Business at the University of Alabama. He has done extensive consulting and research work. In recent years, he was honored with the Outstanding Professor Award for the Graduate School of Business, and was the recipient of the Outstanding Commitment to Teaching Award for the University of Alabama.

The University of Alabama

Most helpful customer reviews

40 of 41 people found the following review helpful.
hardcopy vs paperback
By pete
Be aware that the paperback is the Global edition of this book, which is very different from the hard-copy domestic edition. You can't really use the global edition to substitute for the other since it has different cases and text material.

21 of 21 people found the following review helpful.
Make Sure You Get The Right Version!!!!
By Fotsir
This is the "Concepts and Readings" text.

There is another text that looks EXACTLY the same except for the subtitle.

That book is the "Concepts and Cases" text, and it ALSO has an 18e on it.

When your instructor assigns a case study, you'll be up a creek if you don't have the "Concepts and Cases".

I'm giving it one star because if they're going to make a third of the book have completely different content, they ought not to have the exact same title, edition number, and front cover illustration as the other version.

3 of 3 people found the following review helpful.
Good book for class
By LaTasha
I really hate school, but this book made my capstone MBA course interesting. All of the cases in the back are very relevant and thorough. You will definitely get a better understanding a management strategy and decision making.

See all 60 customer reviews...

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Crafting & Executing Strategy: The Quest for Competitive Advantage - Concepts and Cases, 18th Edition, by Arthur Thompson, Margaret Petera PDF
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