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Although McDonald's tested the McCafe' concept - offering specialty coffee and smoothies - many years before the recession hit, the official launch took place in early 2009. Why? Because they knew that was when Starbucks' market share was most vulnerable. And, in early 2010, McDonald's raked in $420m, not only stealing a staggering amount of business from Starbucks, but applying so much pressure that in 2009, Starbucks closed over 270 locations.
If you want to grow in a slowly recovering economy...a stagnant economy...or even a declining market, your best and only plan is to steal market share from your competitors and to remain reactive to the market's needs. Grab More Market Share will teach professionals how not settle for 1% growth. Ross' research uses rock-solid case studies that teach leaders to leverage the recovery to steal 10-15% market share from competitors.
Ross alerts readers to the fact that they must leverage the culture (the public consciousness) to swing dollars towards their organizations. This same discipline will help professionals predict the next human behavior changes in buying habits.
- Sales Rank: #114846 in Audible
- Published on: 2012-07-31
- Format: Unabridged
- Original language: English
- Running time: 141 minutes
Most helpful customer reviews
1 of 1 people found the following review helpful.
Read this great book!
By LiteratureLady
Ross Shafer spoke at a conference I recently attended. Besides being the most entertaining speaker I have ever heard, he really opened my eyes to what I need to do to not only keep my business alive but how to actually make it grow. I headed straight to the bookstore so I could learn more. Clearly, the times have changed and the economy is new and different from what it was twenty years ago. Shafer shows readers that consumers' habits have changed right along with the economy, and how businesses can and NEED to respond to this phenomenon. The idea that you need to actively outmaneuver the competition to get your share of a limited market is just smart. After going through the case studies and examples Ross provides in this book, I feel like I have a better understanding of how to go about grabbing some market share. This book is flat out enlightening, so I recommend it to anybody who wants to increase their profit.
1 of 1 people found the following review helpful.
Grab More Market Share
By Bob Walsh
This guy Ross Shafer is a genius. In his book he shows how to grab more market share at a time when most markets are not growing. He thinks years down the road which help companies to stay relevant and ahead of the competition. He identifies trends that most people cannot see. He explains how to spot the next customer revolution and how the customer wants to be treated--not the same old "the customer is always right," but how you need to be concerned with customer urgency. He uses examples of famous, successful companies that have gone bust by not remaining reactive to the market's needs. You can wrangle business away from lazy competitors by reading Grab More Market Share--it has worked for me.
1 of 1 people found the following review helpful.
Grab this book
By Mark Sanborn
Don't let the brevity of this book put you off. There are many big ideas in this little book. In addition to the plethora of quick case studies, there are lots of insights you can use in your business. Shafer is an astute observer of business, customers and what it takes to succeed in today's competitive environment. He thinks beyond the obvious (from customer service to customer urgency). If you are looking for actionable ideas on how to take marketshare from your competition, then read this book.
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